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Stupid Fan Tricks - A David Letterman Fansite
letterfacts chapter six

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ch6
CHAPTER SIX:
DAVE EARNS MONEY FOR NBC

By 1985 - David Letterman's show became THE show to watch. It was a HIT. Many NBC advertisers were now asking for a spot on the Late Night before they were asking about the Tonight Show. David Letterman's popularity grew - and his viewing audience grew to over 4 million viewers. And this was in a time slot that had never existed before, too. The Late Night SHOW LINE UP ( Letterman's and Carson's show combined) was now making $70 million for NBC. This was up $20 million now that the Letterman's show went on the air. In addition, Emmys and Awards now appeared. And now - the subject of Letterman inheriting the Carson Kingdom was rampant.

But David would have to compete for the Tonight Show despite his success. The Late Night Television Show explosion was about to take place on three networks.

 

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