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letterfacts chapter sixteen

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ch16
CHAPTER SIXTEEN:
MAMA KNOWS BEST! DAVE'S MOM AT THE OLYMPICS

by: Lauren B

edited by: Susan

The Olympics are a GREAT BIG DEAL to the television industry. Millions and Billions of dollars are to be made on ads surrounding this event. With this in mind, most of the television industries send their top Newscasters to The Olympics. The Senior Reporters are sent time and time again, in the hopes that the ratings will soar.

It is IRONIC that David Letterman consistently gets the highest ratings in television when he covers The Olympics. It is ironic, because he breaks all of the rules while doing it! While the industries top names cover The Olympics: Dan Rather, Ted Koppel, the Walter's etc. in hopes of capturing ratings and money, Dave sends endearing people to get a real life view of The Olympics.

Most of the News Media are busy checking their facts, spending endless hours worrying that they have them accurate. Dave, on the other hand, sends people who could care less about facts. His reporters do in-depth interviews on what the sandwich venues are serving. They poke fun at The Olympics (this year in Salt Lake City, Utah, Stephanie did an in-depth interview on what type of pick up lines newly crowned gold medalists would use on dates; NOTING THAT THEY ARE HOT DATE MATERIAL NOW THAT THEY HAVE A GOLD MEDAL) The reporters that Dave sends do not care about facts! But this is the whole idea of it. This is where all of the humor lies. They would rather chat and make friends than gather boring mundane facts. They would rather interact and have fun with Dave's television audience. His reporters charm the world with their warmth and humor. DAVE'S MOM, Dorothy fits into this category well. The "Late Show with David Letterman" makes a celebration out of The Olympics. To Dave , The Olympics are exciting, fun, and loaded with comedy material. At The 1994 Winter Olympics, in Lillehammer, Norway, MAMA KNOWS BEST and has one of the most successful Olympics Coverage of The 1994 Olympics. Dave's Mom has set the television industry on fire!

On February 14, 1994, MOM pulled in a WHOPPING 8.8 rating as The Late Show Olympics Reporter. This was the night that she interviewed Hillary Clinton. The advertising dollars were hitting the roof! It was the top rated Late Night Television Talk show rating! The humor is inbred into the situation. Dave finds a humorous situation and flies with it! This is David Letterman's edge! The idea of one's mother covering The Olympics is funny in itself. Dave must have known this when he sent her. People tuned in to see if he would really do it, and then to see just what it would be like if they sent their Mom to The Olympics. If you like to read what David Letterman had to say about his mother's appearance on The Olympics, please visit Kimberly's David Letterman Page at:

http://users.abac.com/ksitterley/


I have to hand it to you Dave, this is utter brilliance. (Speaking of brilliance, there have been many polls and studies taken over the years regarding the type of audience that, "The Late Show" attracts. You will be happy to know that most Dave watcher's are considered highly intellectual! Young women, men, kids, older women (with Mom), musicians and college kids (like me) are all among the Dave watchers.

No one knows if it was Mom's charm or the milk and cookies she brought to The Olympics that made her visit so enjoyable to the public! What we do know is that CBS was quite pleased with the ratings, Dave's mom, and that David Letterman has scored again

Hillary Clinton was interviewed by the Late Show once again, in January 2,000. Although it was not an Olympics event, the show received an 8.0 rating.

 

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